Broadcast news story Essay Example | Topics and Well Written Essays - 250 words

Broadcast news story - Essay Example Fox Sports 1 appears to have accepted the challenge and it aims to set new standards of sports telecast by introducing the newly emerging idea of â€Å"Jockularity† as part of their regular telecasts. The new channel aims to establish its reputation as a funny, irreverent and so called ‘less-serious’ sport channel. They say that they will engage the services of some really famous Canadian pranksters to anchor the network’s flagship programs. Regis Philbin is also expected to host a show at the new sports network. â€Å"What we are fighting is inertia. ESPN has a 30-year head start, and they are doing a remarkable job. We are very much the underdog, and we have to convince the sports-viewing public that what we have on offer is better—or as good as—what ESPN has been offering. We have to create a personality.† (Greenfeld) Greenfeld,  K.  T. (2013, July 18). Fox Sports 1s Strategy vs. ESPN: Jockularity - Businessweek. Retrieved  May  18, 2015, from